For Herbert Marcuse, ‘the optimal goal is the replacement of false needs by true ones, the abandonment of repressive satisfaction’ (‘The New Forms of Control’, p. 9). Explain Marcuse’s argument and consider its relevance to 'The Semplica Girl Diaries' .
1. For Herbert Marcuse, ‘the optimal goal is the replacement of false needs by true ones, the abandonment of repressive satisfaction’ (‘The New Forms of Control’, p. 9). Explain Marcuse’s argument and consider its relevance to one or more of the texts you have studied on the module. Marcuse’s argument Marcuse tells us that the world we live in is not as free as we think. He argues we feel ‘needs’ for things we don’t ‘need’. Such needs perpetuate the toil, aggressiveness, misery and injustice that come with work. In effect these false needs make us work more in order to be able to attain them, trapping us in a form of ‘servitude’, in work. Our true human needs have been preconditioned, they are genetic. Our human needs are our historical needs. Our true needs are those which we have needed through history to survive: nourishment, clothing, lodging etc. All others are ‘false needs’. Needs imposed by society, by society’s masters. The fact ...