The new age of fame ǀ the power of the individuals

The new age of fame ǀ the power of the individuals TikTok – you’ve probably heard of it by now. If you haven’t then know your children or grandchildren almost certainly have. In the last few decades social media has evolved rapidly: from myspace to Facebook to Instagram and snapchat, Tiktok appears to be the next phase in that evolution. With 800m active users and a company valuation of over 100 billion dollars, the app by technology behemoth ByteDance is seemingly unstoppable, you wouldn’t be stupid to believe that this rocket ship is bound for the stars. Therefore, it might be surprising to hear that over the course of just a few days the application went from an average review score of 4.5/5 down to just 1 star in India. Who on earth has the power to change the course of such a huge company? That is the question many people were wondering. As it turns out this was all sparked by a feud between two popular Indian creators, a tiktoker and a youtuber. India today explained ...